Steps to improve your site on search engines.. In detail

Improving your SEO site is a must to achieve the best possible ranking compared to competitors in different search results pages for search engine users (your potential customers).

Search engine pages provide the largest share of site visits free of charge, so competition for top positions in search results increases daily to maximize the benefit of having a website for any company or business.

The Search Engine Optimization Process (SEO) is a continuous process that does not have to stop as it cannot be guaranteed to be in the top positions on search result pages. Search terms are common among your target customers.

Search engines provide equal opportunity for all sites to compete for the best ranking in search results provided you design and develop your site according to the requirements of search engines and develop useful and distinctive content continuously to provide the best possible browsing experience for search engine users.

What are search engines?

Search engines are electronic platforms that provide answers to search terms used by search engine visitors such as Google or Bing by displaying pages of sites related to search engine users’ searches that are stored within search engine databases immediately after being created by website owners and blogs.

Site pages are indexed and search results are arranged based on several factors. The most important of these are the compatibility of the sites with the search engine requirements of an attractive design and an interconnected structure of the site that facilitates the search spiders process (Search engine spiders) as well as useful and distinctive content that is closely related to the search term used.

Search engines seek to provide the best possible browsing experience for engine users and answer all their questions by providing search results that take into account the needs of visitors and meet their expectations through pages of sites whose greatest purpose is to market through distinctive content to gain the confidence of visitors to the site (your potential customers) rather than using annoying ads that reduce visitors’ satisfaction with the content of your site.

How to configure sites for SEO search engines:

The search engine optimization process encompasses several important aspects starting with the beginning of the design and development of the site in a way that facilitates the task of search engines to browse and archive different pages of your site without any problems to be available for search results for topics related to page content.

Developing site content to suit search engine requirements and providing useful content that answers common search questions in your field is the second and most important step in the journey of preparing your site for search engines.

The next step is to provide the best possible browsing experience for visitors from improving the speed of uploading pages and facilitating access to all pages as soon as possible to take advantage of the limited visitors time to browse as many pages as possible related to what they are looking for on your site to encourage visitors to visit your site in the future.

Search engines have increased confidence in your site while increasing the number of external links to your site in reliable sites with content related to the content of your site’s pages. Therefore, you must develop an effective strategy to increase the external links to your site in a professional way. Avoid any search engine penalties for how to build external links to the site.

The presence of technical problems on the site will reduce visitors’ satisfaction with the experience of browsing your site and lose a large part of the volume of visits by your different customers to competing sites that provide a better browsing experience without any technical problems that reduce the amount of use of the content of the site. This increases the importance of checking the site fully periodically to avoid any defects in the content of the sites or potential technical problems.

Performance analysis platforms such as Google Analytics provide another online marketing feature where the performance of your website and marketing and advertising campaigns related to the site’s content can be evaluated through detailed data related to site visits from your potential customers.

Performance analytics provide an opportunity to evaluate the process of optimizing your site for search engines through detailed statistics related to the size of site visits from search results pages compared to other site visit sources.

Search engines make adjustments to website page assessment algorithms periodically to provide the most appropriate search results for the search terms used. These modifications may negatively affect the ranking of your site in search results pages. This should be avoided by periodically following search engine modifications and developing the site to suit those modifications.

SEO Search Engine Site Optimization Steps:

The following steps include the most important details of the site to optimize the site for SEO search engines and achieve the best possible ranking in the search results pages related to the site’s content:

1- Design and develop your site in a way that facilitates the task of search engines:

Design and development of your website should take into account the facilitation of the search engine process to examine the content of the different pages of the site and catalog these pages in the search engine databases to gain priority in the ranking of search results for all matters related to the content of the site, including the following steps:

–Providing internal links to different pages of the site facilitates the search engines to access and catalog the content of the page.

-Using addresses for internal links (anchor text) that relate to the content of the page leading to it to provide search engine crawlers with additional information on the content of the page to better catalogue the page in the search engine databases.

-Reduce the use of redundant JavaScript language in programming as it makes it difficult for search engines to understand page content.

-Do not accidentally block any important content pages using robots.txt files from search engine bots.

-Reduce the number of links in the pages of the site that have nothing to do with the content of the page where search engines scan and archive a specific number of internal links on each page.

-Website design to comply with mobile phones as most searches and browsing sites are done through mobile phones and search engines consider the site compatibility with mobile phones as an indicator of site quality.

-A sitemap map helps search engines access website pages faster and rated better to be available for all search results related to page content.

-Use robots.txt file to identify specific pages that are excluded from the search engine inspection and archiving process that may contain internal data unrelated to the content of the site or pages whose content is modified and developed.

-Use Canonical’s profile with links to pages with duplicate content to determine which original page to examine and archive their content via search engines.

-Write the main link to the page (URL) easily for search engines and search engine users to provide a preliminary idea of the page’s content.

2. Develop site content to suit search engines and visitors’ needs:

Website page content is the most important marketing tool in the online marketing process through websites where unique and useful content is the way to earn the trust of search engine users by providing answers to common questions regarding the field of your site to become your preferred potential online customer destination.

Developing the content of website pages and blogs to meet the requirements of search engines and the aspirations of visitors to the site requires taking into account several important matters related to all details of the content of the sites’ pages, including the following points:

-Identify targeted keywords related to the domain and content of the site used by your potential customers in daily searches

-Use of Targeted Search Words in Page Titles, Page Descriptions, Page Headings and Page Content

-Using synonyms for targeted search words in page content to help search engines better understand the content of the site and link it to the search results most suitable for content.

-Do not overuse targeted keywords in page content.

-Provide a description of any image or video used in page content to help search engines understand visual content and include your site in search results related to this content.

-Create a link address for the page (URL) and a brief description of the page (meta description) related to the page title to encourage visitors to enter your site when it appears in the search results.

-Use many forms of visual content such as images, infographic and video to diversify page content and how to view information.

-Add internal links to other pages on your site or topics in the website blog or external links to other sites that include content related to page content to increase the expected usefulness of those visiting your site.

-Create long content more than 1000 words for each topic that has a preference for search engines in terms of search page results as long as this content is not duplicate and fun encourages the reader to update it rather than refer to the search results page and choose another site that offers better content.

-Create new content periodically and configure the blog for search engines with content related to the field of your site to increase the opportunity to appear in search page results and increase the size of site visits as well as periodically modify page content and add new information that enriches existing content.

3. Provide the best possible browsing experience for visitors to the site:

Search engines evaluate website pages and arrange them in search results pages based on several important factors, the most important of which is the satisfaction of website visitors with the experience of browsing the site. The factors that provide the best browsing experience for visitors to the site and achieve the goal of visiting the site in the shortest possible time start from the speed of uploading pages of the site and include several other factors, the most important of which are:

-Improve the speed of loading site pages by compressing site files, reduce the number of redirects to another site page, reduce the number of photo and video files used without adding page content, reduce the pressure on the server using content distribution channels.

-Facilitate the process of browsing as many pages as possible as soon as possible by adding internal links to all the main pages of the site on the home page, dividing the content of the site into close categories and categories and adding each page to the appropriate classification, adding a search option.

-Advanced through visitor search terminology and showing results identical to search and results falling under the same category.

-Create a 404 page (Not Found) that shows visitors to the site in the absence of the desired page and add links to related pages or a back link to the homepage.

-Design the site to comply with the various devices used to browse the site and various sizes of screens to save time and effort for visitors to browse the site especially from mobile phones.

-Add feedback options and share the content of website pages, especially blog topics to increase interaction with visitors and get the impression of website visitors about the content of pages.

-Do not use annoying ads that appear immediately after uploading the page and reduce visitors’ satisfaction with your site and satisfy side ads that do not distract the focus of visitors to the site and reduce their chances of returning to your site in the future.

-Use simplified and easy-to-understand terms for all homepage addresses to encourage visitors to browse these pages for the purpose of being on your site.

4- Developing your website’s external linkage-building strategy (Backlinks Building)

The number of external links in the content of other sites directed to your site pages is a key factor and important in evaluating the site by search results.

Developing an external link building strategy for your site is the most difficult part of the process of setting up and optimizing the site for search engines. This depends heavily on third parties to communicate with to include external links to your site in the content of the pages of the sites related to your field of activity.

Steps to develop a strategy to increase the external links of your site vary based on the desired goals in the current period, including increasing the volume of visits to the site through a better ranking of search results and external links in reliable sites or increasing sales volume by appearing in front of the largest potential customer base.

The strategies for building external links to the site are multiple and you can use any of them based on the current status of your site regarding the number of existing external links to your site and the purpose to be achieved from this strategy:

-Create distinctive content relevant to the search terms common to your field that encourages visitors to the site to share with others and encourages owners of websites and blogs related to your field by referring to the content of your site through external links leading to your site.

-Search for popular and trusted websites and blogs in your field and search invalid links in website pages and blogs using tools such as Ahrefs Broken Link Checker and then communicate with website owners and blogs and offer to replace invalid links with pages for your site related to the content of those websites and blogs.

-Creating content about trusted websites and personalities in your field that benefits visitors by referring to their own content related to what your visitors are looking for. This will encourage them to mention your site in the content of pages related to your field content.

-Use your site’s visual content such as photos, infographic and video as a way to increase external links where most sites refer to your site when using it and communicate with the sites you use without adding links to your site to encourage them to refer to your site in order to avoid intellectual property rights complaints.

-Use Moz’s Link Explorer tool to compare the positioning of your site regarding external links with competitors, communicate with sites that provide them with external links and view your site content to be used in future blogs and pages related to the site’s content.

-Avoid exchanging links between websites to avoid search engine penalties that will reduce the ranking of your different site pages in search results while using the Disavow Backlinks tool to avoid any punishment from your site’s external links from unreliable websites.

-Add the option of sharing site content on various social media platforms to increase the size of site visits and increase the chances of obtaining external links from new website visitors with reliable websites and blogs related to your site content.

5- Periodically review and check the site to improve the performance of your site:

Having any problems with your site puts you at risk of losing a large part or all of the visits to your site from your potential customers. Therefore, you need to review and check the site periodically at least once a month to detect the defects in the site and improve performance to suit search engine requirements and visitor expectations.

The site review and inspection process includes several factors and steps using Google Search Console and Screaming Frog SEO Spider tool to verify all site details which will be detailed in the following points:

-Review the status of web pages regarding the process of page checks by search engines and the absence of any obstacles preventing search engines from scanning and indexing all desired pages appearing on search results pages.

-Ensure that the design of the site is compatible with mobile phones where search engines check the compatibility of the site pages with mobile phones before evaluating the site pages and determining their ranking in the search results.

-Verify the presence of duplicate content in the pages of the site to avoid any problems in the process of checking your site’s search engines and avoid any penalties from search engines for stolen content from other sites.

-Analysis of page content quality factors (using redundantly targeted search words – having a distinctive and non-duplicate description of each meta description page – having a description of all images using alt tags so that search engines are able to understand the content of images – having a clear classification of all categories of content that is easy for visitors to the site to find).

-Check the internal and external links found in the content of the site and replace any invalid links with a suitable alternative or page 404 (Not Found).

-Verify that there are any software errors in the composition of the site to avoid any technical errors in the pages of the site and databases.

-Check site page loading speed using Google Page Speed Insights tool to reduce page loading time by applying the instructions in the site performance report.

-Review the status of external links to identify sources of external links and diversify sources to avoid any future changes from search engines that may undervalue any source of external links to the site.

-Reduce the number of redirects when visiting any page of the site and improve the page title (URL) to be easy to read by search engines and visitors to the site.

-Review the site’s performance analyses continuously to see how much improvements have been made after each comprehensive site review and inspection.

6- Use performance analyses to evaluate your site:

Efforts in site optimization for search engines (SEO) and improvements in site performance were assessed using performance measures provided by Google Analytics after the platform’s tracking code was included in the code on all pages of the site. Specific performance metrics can be used to assess the level of site optimization for SEO search engines and the most important of these metrics:

Number of site visits from search engines (Organic Search Users):

Increased percentage of visits to your site from search engines compared to other traffic sources is evidence of improved site performance

Number of site visits from other sites (Referral Users):

The quality of the strategy of building and increasing external links to your site will positively affect the volume of visits to your site from other sites

Click-through Rate:

Creating an attractive title and a compelling description of pages will affect the percentage of clicking on site pages when they appear in search engines

Bounce Rate:

The bounce rate is the percentage of visitors leaving the site after visiting only one page and is a measure of the quality of the content of the pages visited

Page/Session:

Increasing the number of pages browsed by visitors is proof of the quality of content and the ease of browsing the site

Return Visitor Percentage:

The percentage of visitors who visit the site more than once is an important measure to assess the performance of the site and the lower the ratio, this is evidence of the dissatisfaction of visitors with your site

Average duration of visit (Average Session Duration):

Increase the time spent on a positive indicator site performance

Exit Pages:

Used to identify pages with the highest rate of exit from the site to improve the content of those pages

7- Periodic adjustments to avoid the effects of changing search engine algorithms:

Search engines make periodic adjustments to website assessment algorithms especially Google to provide appropriate search results for the purposes of different searches (search for information – search for specific sites and pages – search for products and services).

The changes made by search engines will have an impact on the ranking of your site in the search results pages so to avoid any negative impact of these changes all updates must be followed up through search engine updates reports such as Google Algorithm Change History and make adjustments to the site content to fit the search engine requirements and website visitors’ expectations.

Search engine marketing:

Optimizing your SEO site will provide an effective marketing tool for your site and business through search engine marketing without resorting to any paid advertising campaigns and focusing those expenses on developing the content of the site to exceed the expectations of search engine users (your potential customers).

Search engines provide your business with access to all categories of search engine users and expand into new markets locally and globally based on the quality of the content of the site and the services and products provided by your business that meet the changing customer needs.

The appearance of your site on the front pages in the search results for your target customers is the first step to the success of your business e-marketing campaigns that require intensive and sustained efforts to counter the competition for the top positions in the search results.